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Brightspeed vs. WOW Internet Providers Compared

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Brightspeed Vs WOW

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Rosslyn Elliott

Written by Rosslyn Elliott - Pub. Jul. 27, 2023 / Updated Aug. 18, 2026

You are currently comparing:

Brightspeed Vs WOW

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Plans starting at: $29.99

Popular Package: 2 Gig

Download speeds up to: 8 Gbps

Connection Types: Fiber

Call today & find the best Brightspeed internet deals
1-833-970-4123

Plans starting at: $25

Popular Package: Internet 1 Gig

Download speeds up to: 5 Gbps

Connection Types: Fiber & Cable

Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Staff rating

4.0

Brightspeed's large network offers customers a planned transition from DSL to fiber

Brightspeed is a newer ISP that began offering internet services to customers in October 2022. Brightspeed bought out many networks previously owned by CenturyLink (Lumen's ILEC business) for $7.5 billion. That purchase instantly made Brightspeed the 12th-largest ISP in the U.S. [1]. The company's mission is to bring fiber internet to as many customers as possible, as soon as possible. Brightspeed launched its first Fiber-to-the-Home (FTTH) network in March 2023 and has since made significant progress. The company has passed more than 2 million premises with fiber so far and expects to pass approximately 1 million additional homes in 2025 alone. With $575 million in new capital secured in June 2025 (expanding on $3.7 billion raised the previous year), plus more than $295 million in public broadband grants, Brightspeed is accelerating its fiber rollout to reach more than 5 million homes and businesses across its 20-state footprint in the coming years [4]. Brightspeed's goal to provide fiber to underserved areas is a worthy one. By creating more lightning-fast fiber infrastructure for those who currently lack access, Brightspeed is bringing opportunities to rural and suburban communities across 20 states in the Midwest, South, and on the East Coast. Customers will have ample support for remote jobs and responsive, smooth access to thousands of educational options online. The company's fiber network uses XGS-PON technology to deliver symmetrical multi-gig speeds across more than 530 communities [4]. All Brightspeed customers get the advantages of unlimited data and no contracts. Brightspeed also offers competitive, transparent pricing for its fiber plans. If customers are still on DSL, they will have to be patient with slower speeds while they wait for the fiber to arrive. The good news is that fiber is on the way, based on the aggressive buildout plans.

PROS

Attractive, transparent pricing for fast fiber speeds No data caps or contracts, free premium modem with fiber plans Rapid fiber buildout in progress

Cons

Some customers on DSL will wait for fiber buildout Slower speeds for DSL service New company still building operations

WOW Staff rating

4.0

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably,  it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction, too.

PROS

Best prices for cable service Good customer satisfaction Gigabit download speeds

Cons

Limited area of coverage Slower upload speeds

Brightspeed Internet Plans

PlanService TypeDownload SpeedMonthly Price
$100 Reward Card!
500 MbpsFiber InternetUp to 500 Mbps Only $39.99
*Offers and availability may vary by location and are subject to change.
$250 Reward Card!
8 GigFiber InternetUp to 8,000 Mbps Only $119.99
*Offers and availability may vary by location and are subject to change.
$250 Reward Card!
2 GigFiber InternetUp to 2,000 Mbps Only $59.99
*Offers and availability may vary by location and are subject to change.
$150 Reward Card!
1 GigFiber InternetUp to 1,000 Mbps Only $49.99
*Offers and availability may vary by location and are subject to change.
200 MbpsFiber InternetUp to 200 Mbps Only $29.99
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Internet Plans

PlanService TypeDownload SpeedMonthly Price
Visa $300 Rewards Card
Fiber 5 GigFiber InternetUp to 5,000 Mbps Only $185
*Offers and availability may vary by location and are subject to change.
Visa $300 Rewards Card
Fiber 3 GigFiber InternetUp to 3,000 Mbps Only $100
*Offers and availability may vary by location and are subject to change.
Internet 1 GigCable InternetUp to 1,000 Mbps Only $50
*Offers and availability may vary by location and are subject to change. Read more
Internet 600Cable InternetUp to 600 Mbps Only $30
*Offers and availability may vary by location and are subject to change. Read more
Internet 300Cable InternetUp to 300 Mbps Only $25
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed FAQ's

To order or learn more, call the number on this page or visit BrightspeedSavings.com.
Brightspeed does not impose data caps on its internet service. You can enjoy unlimited data usage without worrying about any restrictions or additional charges.
Brightspeed offers several no-cost modem options for fiber installations, including premium Wi-Fi 6-capable modems. These modems are optimized to deliver the fiber connection into your home and come with remote network support from the Brightspeed customer success team. Newer fiber installations may include the Calix Wi-Fi router and mesh Wi-Fi extenders at no additional charge.
Yes, you can choose to provide your own Wi-Fi router if it meets certain specifications, such as maximum bandwidth capability equal to your purchased internet speed, a 1 Gbps Ethernet WAN port, DHCP to obtain a WAN IP Address, the same or newer Wi-Fi technology as your connected devices, accurate auto-channel selection, and firewall support. However, by using your own router, you won't get the benefits of using a Brightspeed modem, such as built-in security features and technical support from the Fiber Customer Success Team.
Restarting your modem/router (gateway) is often the first step in troubleshooting connection problems. You can simply unplug it for 30 seconds and then plug it back in.
Brightspeed provides special programs to support low-income customers. They offer affordable internet options and participate in initiatives like the Affordable Connectivity Program to ensure that everyone has access to reliable and affordable internet service. Your customer support rep can help you set up your ACP benefit if you qualify.
Yes, Brightspeed is actively expanding its fiber infrastructure to provide high-speed internet access to more areas. They are committed to improving connectivity and delivering reliable fiber-optic internet service to customers. For specific information about the availability of fiber in your location, please contact the Brightspeed customer support team.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW FAQ's

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.
WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.
WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.
Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.
Take our internet speed test to find your actual upload and download speed.
The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.
Call today & find the best WOW internet deals
1-833-864-0259